Wednesday, October 15, 2008

Some market segmentation in the animation industry

Pocoyo - targeted at young children (maybe we could work out how they targeted and positioned it)

Bratz, appealing to the tweens with a high youth fashion focus


The Simpsons, the rare multi generational 'prime time' offering that is very much the exception to the norm

He - Man and the Masters of the universe -Mattel owned the girls toy market with barbie, He - Man was the brand for the male segment.

Robot Chicken, an Adult offering screened late at night with a cult following of adults

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