There is a sharp increase in the number of children’s channels and a bigger offer of animation programmes… And this despite declining budgets, reduced license fees and a difficult advertising environment both for commercial and public broadcasters. It is further expected that the new channels which benefit from the audience and advertising transfers should get more involved in the acquisition and co-production of animation series.
As competition for children’s viewership is harsher, the most sought-after programmes are IPs (Intelectual properties) that can bring audience and exposure on TV, internet and mobile environments.
Building direct relationships with audiences in the non linear broadcasting world is also changing content (for shorter formats) and its monetary value.
At different levels and scales, production companies enter into partnerships with firms that have interests in the same audience as them, be they telcos, theme parks, game developers… Thus linking audiovisual content to demographics rather than genre.
The audiovisual landscape has changed dramatically and so have the animation market and the producer’s trade.
CARTOON FINANCE will look at the traditional and alternative ways of funding animation programmes, through broadcaster’s involvement and other public and private financial schemes with particular emphasis on how producers can best manage on and off-screen exploitation of their series. The evolving nature of contracts and budget management will be highlighted during case studies.
24 to 25 June 2008 - Munich - Germany
Link to PDF report on the event:
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2 comments:
This problem of market fragmentation in the animated market makes me think of comic books I used to read when i was a young'un. Lots of titles run out of a few publishing houses. DC Comics, marvel, etc. I wonder how they coped in those days. Nowadays they licence thir characters out to Film Studios...
Mass Customization is the nominal solution to slices of segments along a distribution of tastes.
An obvious issue is managing the market channel. There are so many possible niches that part of any strategy is to identify where in the "long tail" is the value to be cpatured.
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